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pictured above, created a metaphor of a virtual store to showcase their products. The aisles lead you to second-level screens. Metaphors help your audience understand and remember concepts. When you choose graphics or symbols that your users already understand, you'll provide a familiar experience. This results in a truly intuitive interface. When you design using metaphors, use a word-image association game. For example, the word "publication" leads to images of books, newspapers, or newsletters. The word "tree" makes people think of branches, leaves, trunk, and roots. Your desktop computer uses metaphors with trash cans, in boxes, phones, and file folders. Another item to remember when designing metaphors is to test your images on a target audience to make sure your audience "gets" your message. free web site, Web Site Design.

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The better you pinpoint the needs of people reading your web pages, the better you'll be able to meet their needs. Define the cultural makeup and age group of your intended audience -- determine their skill level with the Internet. Decide on the purpose of your site: informational, promotional, educational? Will you have newsgroups and chat rooms? Will your site simply transmit information or build community? Will it be dynamic or static? The Vanderbilt University homepage (pictured above) has to meet the needs of many different audiences: prospective students, current students, alumni, faculty, staff, community, employees . . . The design challenge with this type of site is how to best present a wide range of information for diverse on-campus and global audiences. To meet this challenge, the page designers looked to the field of information design, or site architecture -- step two in our journey to create a third-generation web presence. web design and development.
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